People on Pinterest rate ads on Pinterest 1.4 times more relevant and useful than those on other platforms. In addition, as high as 98% of Pinterest users report trying new things after browsing Pinterest. Great for visual marketing 77% of weekly Pinners have discovered a new product or brand via pins. In 2018 Pinterest introduced Product Pins, letting brands upload full catalogs of shoppable items and include pricing info, availability, product title, description and links that lead directly to the checkout page on the retailer’s site. Furthermore 47% of Pinners log onto the site specifically to shop, making it nearly four times more effective at generating sales than other social platforms. Pinterest is the fourth most popular social media platform with 320 million monthly users and over 2 billion monthly searches Pinterest is crucial to increase visibility and reach new clients. With targeted marketing by demographics, interests, automated targeting, and keyword targeting it has never been easier to showcase your product or services to the right audience at extremely low costs! In fact, most small businesses can expect to pay as little as ten cents per click! No other platform embodies “an image says a thousand words” better than Pinterest and with visual and image searches on the rise Pinterest will only continue to grow.
Pinterest ads are great to boost awareness, drive sales or increase conversions. Pinterest is the best place to reach people who are actively looking for new products and ideas. Being the fourth most popular social media platform not using Pinterest will cause you to not reach millions of users online or increase sales. With 2 billion searches per month Pinterest is great for both local and global companies and allows Pinterest users to discover your business more easily.
With 320 million monthly active users of which one-third of which are from the US many US companies stand to lose millions of potential clients by not being on Pinterest. Pinterest is an American based image sharing and social media service with the purpose of allowing users to save images and help users discover the internet with images, GIF’s, videos in the form of pins and pinboards.
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